Toni Hollis Projects

Artwork and branding development for VC Pines’ debut album MRI, inspired by the artist's personal journey with epilepsy and resulting synesthesia. The creative concept was deeply rooted in this narrative, incorporating original brain scans and colour theory as foundational elements. Each track evoked distinct emotions and colours, which were brought to life through animated assets for DSP platforms like Spotify Canvas and across social media. The branding seamlessly extended across merch, vinyl packaging, social platforms, and DSPs, creating a cohesive and immersive experience that reflected the album’s emotive core