Toni Hollis Projects

The goal of this project was to redefine the brand identity of the Riigs music project in alignment with Mark Allin’s latest music releases. By incorporating the energy and essence of the harder club sound, the new identity creates a modern, cohesive, and impactful visual and tonal presence. This transformation will ensure a strong connection with the target audience and enhance brand recognition across various platforms. It takes inspiration from Riigs' music, creating an anomorphic icon that feels both retro and modern, with texture derived from logo glitch animation applied across all touchpoints. The colour palette is kept tritone, focusing on texture elements for the brand rollout.