Toni Hollis Design
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Hubber
Branding & Website
Branding
Motion Graphics
Web
Client : Hubber
Hubber is a pioneering real estate platform founded by a former Tesla team, specializing in transforming underutilized urban properties into ultra-rapid electric vehicle (EV) charging and integrated energy hubs. I was tasked with developing the start-up’s brand identity and digital rollout.
Drawing inspiration from electrical gridlines, city layouts, and the fluid motion of electrical currents, I crafted a brand identity that feels innovative, adaptable, and approachable. Using a grid as the foundation, I designed a series of typographical and graphical monograms that culminated in a bold and versatile company icon. This icon was paired with a rounded, community-focused typographical logo, achieving a harmonious balance that reflects the inclusive, collaborative ethos of a “hub” — hubber.
The final design encapsulates the forward-thinking and sustainable mission of the company, providing a flexible identity that transitions seamlessly across digital and physical applications. From brand collateral to digital platforms, the identity creates a sense of structure, innovation, and community connection.
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