Toni Hollis Projects

In the lead up to DJ Riton’s new EP called ‘My House, My Rules’. We worked with Atlantic records to create a tongue in cheek campaign microsite that would echo the artist’s party animal/cheeky attitude. Instead of selling off perfectly nice merch to promote his new music, we decided to sell users ‘shite merch’ from his actual house. At the top of this list is Riton’s own grammy – selling for 49p. We created a brand identity for the site entitled “Habitwat” including a unique logo, stickers and absurd animated 3D objects for each “merch” item. Other objects on sale included a beer can signed by Riton's mum, titty ashtray and his manager’s soul.