Toni Hollis Projects

Eleven management and Parlophone wanted to create a digital space for fans to stream the New Gorillaz Cracker Island album whilst exploring exclusive content inline with the band’s aesthetic and eco-system. We developed a 3D-rendered 360° room microsite inspired by the Eames-style house featured in the Cracker Island promotional artwork. Fans could stream the new album while exploring the now-deserted room, which was filled with thematic elements tied to Cracker Island. Interactive hotspot objects unlocked exclusive content, including artwork, behind-the-scenes videos, and limited-edition merch drops, creating an immersive fan experience. To deepen engagement, the microsite featured a 24-hour Discord integration, allowing fans to connect, share their thoughts, and discuss the new album in real time.