Toni Hollis Projects

E1 is known as a venue housing all genres of dance music- with their tagline: FULL SPECTRUM OF DANCE MUSIC. I wanted to reflect this within the rollout, using bold headers with a different colour for each genre, creating a brand spectrum. This would also act as identifiers for users when browsing events on the venue’s website. Highlighting the venues logo as a graphical element to balance the artworks headers. Introducing a bold, wide header font to to echo stand out and echo the brand’s logo. Including animated designs across social platforms to bring an active audio and movement element to the rollout as well as increase fan engagement.