Toni Hollis Projects

In the lead-up to A Boogie Wit Da Hoodie’s album launch, we designed an engaging album drop microsite. Fans had the opportunity to enter a giveaway for a one-of-a-kind collaborative garment created with Bloody Osiris: the 'Better Off Alone' hoodie. Dubbed the world’s most 'antisocial hoodie,' this exclusive piece embodied A Boogie’s introspective and alienated sensibilities reflected throughout the album. The microsite featured a minimalist design with subtle shadow highlights, mirroring the understated yet impactful aesthetic. A 3D model of the garment stands alone in the center of the page with a live countdown to the album drop built anticipation, while the site’s clean, moody visuals reinforced the album’s themes and narrative. The 3D assets were also used in marketing rollouts for the campaign.